Digital Marketing

Whilst digital marketing does include many of the techniques and practices contained within category of Internet Marketing, it goes beyond these techniques by using other channels to reach your audience that do not require the use of The Internet.

By not relying on the Internet, digital marketing embraces a whole host of elements such as mobile phones, sms/mms, display/banner ads and digital outdoor.

• Paid Inclusion – Yahoo listings accelerator
• SMS and MMS
• Display Advertising
• Banner Advertising
• Digital Outdoor

Digital marketing means improved results. It is proven that combining digital advertising with search based activity can create up to a 22% increase in conversions.

Digital Advertising is a growing area of marketing, with spend in the UK seeing a 31% year-on-year increase. Banners, skyscrapers and embedded rich media (including video) have grown by 45% to £592 million.
(source:IAB).

Digital advertising offers brands the opportunity to be creative in attracting users to their website. Together, campaign reach and sophisticated targeting, make banner advertising a strong traffic driver as well as a vehicle to conversion.

For companies, digital advertising offers the opportunity to be creative in attracting users to your website. Campaign reach combined with sophisticated targeting makes banner advertising a strong traffic driver as well as a vehicle to conversion.

With so many media outlets available, digital marketing allows you to create a synergy with other online channels and bridge the gap with your offline media and create an effective campaign that reaches your audience through all channels.

We can help you reach a specific audience and engage it. We’re experts at audience intelligence with the most advanced targeting capabilities in the audience. If, for example, you want to talk to women who drive hybrid cards, hold credit cards and travel extensively to Europe, we can bring that audience to you. We can segment by a single site, audience behaviour or even specific industry segments like finance or automotive. You tell us who you want to reach and we’ll segment the audience, giving you the most value for your budget.

Having found your target audience, we’ll help you engage them. We’ll easily deliver creative to your audience in a wide range of digital formats including video and other rich media formats. From pre-roll, mid-roll and post-roll to in-banner and Flash, we’ll explore the types of rich media and advertising that are right for you.

Call us on 0845 055 9040 or contact webmarketing@gforces.co.uk for more information.