SMC

"GForces were head and shoulders above the competition throughout the process. They demonstrated a very good understanding of the Motor Industry and the issues we face as a large Motor Dealer Group."

Sonia Hobbs, Marketing Director

	Company	SMC Cars
	Industry	Automotive
	Software Solution	NetDirector Auto
	Services	Managed Service, SEO, PPC, E-Mail Marketing, Interactive Media

With over 25 years group car dealerships experience, there is often a case of a disjointed message being portrayed to their potential customers online. SMC wanted to pull their web presence together and ensure that a clear, single style, corporate message was achieved.

The initial emphasis was to be on the platform and on developing their web-presence through the development of a new ‘digital dealership’ and then to evolve the business, driving up the volume of online enquiries with a campaign of integrated marketing communications, using both online and offline strategies.

Setup	Development	Marketing
Interactive website design	Interactive Media	Search Engine Optimisation (SEO)
Full content management system	Search Feed Management	Pay per click marketing campaign
Online shopping store facility	Flash design elements	Email marketing
Contact At Once functionality		Interactive Marketing
Email marketing functionality

“GForces were head and shoulders above the competition throughout the process. They demonstrated a very good understanding of the Motor Industry and the issues we face as a large Motor Dealer Group. GForces ticked all the boxes – great product, great customer references and a financial model which is very low risk for the customer. The new website design and navigation is light years ahead of our old site and a huge transformation.”

Sonia Hobbs, Marketing Director - SMC Group