Shields

Shields Autoparks in Scotland have a strong belief that choosing a new or used car should be fun and free of pressure. Shields Autoparks required a redesign of their site to best reflect their offline standing and belief and to make the most of their online presence.

The initial emphasis was to be on the platform and on developing their web-presence through the development of a new ‘digital dealership’ and then to evolve the business, driving up the volume of online enquiries with a campaign of integrated marketing communications, using both online and offline strategies.