	Company	Lifestyle Europe
	Industry	Automotive:Ford, Mazda, Renault, Subaru, Isuzu
	Software Solution	NetDirector Auto
	Services	Creative services, website design, SEO, PPC, Managed Service, Email Marketing

Lifestyle Europe Ltd was formed following the management buyout of part of the Ford division of HMG Holdings Limited, a large national motor dealer group.

The Lifestyle brand was created to establish and promote a new initiative and contemporary image for today's market place; reflecting the forward thinking of the Directors and the diverse products of the business.

Peter Isted, Lifestyle's Managing Director placed extremely high demands on GForces as the new provider of their website. He and Carys Jukes, Group Marketing Manager, took personal responsibility for the selection of the new web company. Lifestyle needed a site that looked great, was very well search engine optimised and encouraged conversion to enquiries or foot traffic.

Setup	Development	Marketing
Interactive website design	Interactive Media	Search Engine Optimisation (SEO)
Full content management system	Search Feed Management	Pay per click marketing campaign
Online shopping store facility	Flash design elements	Email marketing
Email marketing functionality		Interactive Marketing

WINNER - CAR DEALER EWARDS FRANCHISE DEALER WEBSITE OF THE YEAR

"I had to be extremely confident the new provider was going to back up what they said. Thankfully they did."

"Customers are doing there homework online before visiting the showroom. With that in mind we wanted to ensure we had a digital dealership so that the customer could sit in the comfort of their home and look at all our offerings, not only sales but also servicing, parts and rental. When they make that decision to visit, its a Lifestyle decision, and not one to visit other dealers."

"We've gone from a Ford Escort to a Ford GT40 with the new site." Isted explains "we've even had Ford Motor Company and Renault UK congratulating us on the award and the site."

"70% plus of our customers are looking at the website before they actually come in to the showroom so we realise the potential of this and feel the future is very bright for Lifestyle."

Due to the success of GForces web marketing and search engine optimisation services Lifestyle has made some big changes as Isted explains "Its meant we have been able to look at other areas of expenditure such as press and been able to reduce that significantly and invest that money in to our website."

Peter Isted, MD of Lifestyle Europe

www.lifestyleeurope.co.uk