Horton Skoda

	Company	Horton Skoda
	Industry	Automotive: Skoda
	Software Solution	NetDirector Auto
	Services	Creative Services, Web Design, SEO,

Horton Skoda have years of experience within the automotive industry, winning ‘Skoda Retailer of the Year 2006,’ and needed a website that reflected their offline position and met customer expectations.

The initial emphasis was to be on the platform and on developing Horton Skoda’s web-presence through the development of a new ‘digital dealership’ then to evolve the business – driving up the volume of online enquiries with a campaign of integrated marketing communications using both online and offline strategies.

Setup	Development	Marketing
Interactive website design	Interactive Media	Search Engine Optimisation (SEO)
Full content management system	Search Feed Management	Pay per click marketing campaign
Online shopping store facility	Flash design elements	Email marketing
Email marketing functionality		Interactive Marketing