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Car Shop

"GForces are results driven and have justified the confidence we had in them when we selected them as long-term partners”

David Allsop, Head of IT

The Client Company Car Shop
  Industry Car Supermarket
  Software Solution NetDirector Auto
  Services  Managed Service, Search Engine Optimisation, Pay Per Click Management (PPC),
The Challenge The Car Shop was looking to reinforce its effective interactive presence by consolidating its provision of the following services in to a single supplier or Managed Service contract:

• Present used car stock attractively and professionally
• Market this content effectively with a clear call to action
• Follow up generated leads and enquiries quickly and efficiently  

The Process Setup Development Marketing
  Interactive website design Interactive Media Search Engine Optimisation (SEO)
  Full content management system Search Feed Management Pay per click marketing campaign
  WhatCar? Integration Flash design elements Email marketing
  Email marketing functionality   Interactive Marketing
       
 

 

The Result

“Car Shop are the proud owners of the world’s longest running dealer website. In February 2008 we began a review of the UK’s strongest website service providers searching for a partner to move our Internet activities forward.  GForces eventually came at the top of a list of 9 solid UK solution providers due to their passion for driving our strategy into an exciting and challenging future.

The company has vision and talent that allows it to ‘ride the wave of new web opportunities’ instead of being washed away by it. Together we launched our new website, supported by a tactical campaign of web-marketing which takes advantage of the very latest search engine markets. In the two months since launch we have reduced ad words spending in favour of Search Engine Optimisation.

This has resulted in our two busiest ever months of web activity, and at a time when we would traditionally have seen a fall in traffic.  GForces are results driven and have justified the confidence we had in them when we selected them as long-term partners” 

David Allsop, Head of IT