Beadles

"The website has proved to be above and beyond what was expected. I think it is fair to say it’s been the basis for a fundamental shift in our company’s marketing outlook"

Richard Johnston, Finance Director

	Company	Beadles
	Industry	Automotive
	Software Solution	NetDirector Auto
	Services	Managed Service, Search Engine Optimisation (SEO), Pay Per Click Management (PPC), Email Marketing

Beadles wanted to develop to more than their ‘bricks and mortar’ showroom experience and enhance their web presence ensuring a single clear simple style, that was easy to use and radiated a clear corporate message. The initial emphasis was to be on the platform and on developing their web-presence through the development of a new ‘digital dealership’ and then to evolve the business, driving up the volume of online enquiries with a campaign of integrated marketing communications, using both online and offline strategies.

Setup	Development	Marketing
Full content management system	Interactive Media	Tactical pay per click marketing campaigns deployed
Interactive Website Design	Flash elements	Search Engine Optimisation (SEO) packages
Email Marketing Functionality	Search Feed Management	Email marketing campaign


Beadles as a forward looking company recognise the importance of maintaining and developing their online presence. This would represent and embrace the clear shift in trends of consumer buyer behaviour towards the internet and the increasing importance of the internet as a platform to promote your business and be able to develop online leads into online enquiries through consumers’ actions by creating a definite ‘call to action’. This was achieved through a variety of tools.

“The website has proved to be above and beyond what was expected. I think it is fair to say it’s been the basis for a fundamental shift in our company’s marketing outlook. From our analysis we know that so far we have 1,000s more hits per month than with our previous site - we can’t ask for more than that. Working with GForces was based on the 'can do’ attitude that was evident within the company and after all this time we would have changed supplier if we weren’t 100% happy!”

Richard Johnston, Finance Director